Who would be the audience for your media product?
Take a photo or find an image online of a representative of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite TV programme would be, etc. Write a few lines on why they would buy your magazine (e.g. How do the coverpage and coverlines attract them? What about the masthead and prmises on hte cover? etc)
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