Institutions

What kind of media institution might distribute your media product and why?For this question, you are going to suggest which publisher/s might be likely to publish your magazine (consider major, medium and small publishers.)

Discuss what your magazine is similar to 'institutionally' (name magazines which would be distributed in a similar way e.g. mainstream market Tesco/WH Smith, medium-sized distribution, subscription). A general discussion of the role of magazine distribution would be good (see your booklets on the Magazine Industry). Don't forget to reflect on the need for synergy e.g. there will probably be an online version of your magazine, there might even be sister products such as a radio station. Some magazines get involved in sponsoring awards ceremonies. Maybe there are tie-ins with iTunes, Spotify, etc depending on the scale of your venture, the genre of music and your target audience.